Beauty Trends Customer Purchases During Covide-19

Beauty tools have been popular since before pandemic. According to Spate, searches for face steamers were up 70 percent year-over-year in the last 12 months to June, while shaving tools, such as the Gua Sha tool, were up 33.4 percent. At cleaning and beauty retailer Credo, the percentage of sales of skin care tools has more than doubled since the March outbreak in the U.S., up more than 200 percent from the year before, largely due to the purchase of a shaving tool from Wildwood Beauty called Queen's Stone.

"The Gua Sha tool is rooted in traditional Chinese medicine, as the practice is both results-oriented and has a ritualistic self-care element that customers are craving today," Michelle Connelly, Credo's vice president of merchandising and planning, said.